Venue Requirements

It is the responsibility of the organiser to provide a suitable training environment, (including a projector screen or clean wall) and catering if required. All other equipment, including laptop, data projector and wireless internet connection is supplied by us.

Participant Numbers

The maximum number of participants for a workshop is 15 (they do not all have to be from the same organisation).

Duration

Workshops each run for 3 hours and can be scheduled as morning or afternoon sessions.

Cost

Single workshop: $3,600 ex gst.
Two workshops on the same day (morning/ afternoon): $6000 ex gst.
For planned sessions to be held outside of Auckland, Wellington, Christchurch or Dunedin please add $750 ex gst.

Laser Targeted Online Advertising & Branding

This workshop provides practical insight to the deployment of finely targeted, cost efficient online advertising and branding campaigns. The inherent advantages of the new breed of online marketing tools & platforms, applied within a target segmentation framework, are explored using case examples. It will be demonstrated how online campaigns can deliver quick, precisely measurable results, and that return on investment (ROI) campaign analysis is now possible - and obligatory.

The session also introduces a range of emergent online advertising and branding opportunities including international marketing and sales at local market investment levels; social media advertising; online video distribution; affiliate advertising; and QR codes.

Online Business Intelligence: Tools & Techniques

The internet is the world’s greatest free business information resource – if you know where & how to tap into it. This workshop guides executives through the tools and techniques required to extract historical and real-time competitive level business intelligence from the public online domain.

Established knowledge services such as Google will be presented in a new light, and new real-time information tools such as RSS (Really Simple Syndication) will be introduced. Geospatial (mapping) platforms are presented as a way to visually arrange third party and proprietary business data to aid strategic decision making.

Finally, the full breadth of the Google Analytics platform, including Google’s Optimiser testing suite, is demonstrated; by using such freely available tools, participants are encouraged to forward position their websites as quantifiable, incremental sales and sales lead generators; the introduction of a website monitoring and testing mentality will enable marketing and sales executives to effectively analyse and act upon comparative data results to improves their bottom line results.

Corporate Level Search Engine Optimisation

A strip-away-the-mystery, hands-on look at how search engines really work. We then explore several techniques to proactively manage these underlying processes to your advantage, i.e. how to get your website elevated in the search engine results. Sub-topics include using online keyword analysis tools; the importance of Google’s Page Rank and how to increase it; inbound link building options; creating keyword targeted meta titles, and marketing driven meta descriptions; and options for deploying an ongoing  market segment driven SEO strategy.

The workshop makes use of any nominated website as the central reference point. If an organisation chooses its own website, then it will also gain the benefit of being able to implement a set of remedial actions for immediate SEO improvement.

Online Measurement, Testing & Market Research Imperatives

Measurement, analysis & adjustment are the joint keys to successful online marketing. This workshop positions marketing as a data driven discipline, introducing a range of powerful online measurement, research and insight tools that are freely available and within any competent marketer’s ability to use.

The workshop will demonstrate how combinations of online tools can be deployed for a cross-section of purposes such as website traffic, engagement and conversion analysis; online marketing campaign ROI analysis; industry and competitor monitoring; social media monitoring; and customer research. The concepts of split A/B and multivariate testing for website conversion improvement are also introduced.

It is strongly recommended that Google Analytics be installed on the organisation’s website before the workshop takes place.

Social Media & Online Public Relations

Understanding the operational and human dynamics behind social media is an important first step to using the channel with confidence and proficiency. This workshop provides practical demonstrations on how social media platforms can be used to communicate and interact directly with your customers, suppliers, and the media. Case studies highlight some Australian based organisations who have successfully found their online voice (and switched their ears on), and others who have approached social media with a traditional campaign mentality and failed.

A wide range of social media platforms and monitoring tools are demonstrated and explained; this includes YouTube, LinkedIn, Twitter, Twitter Search, Google Alerts, Google Local Business reviews, and RSS. The concept of online Media Rooms as part of a broader online public relations strategy is also introduced.